Company Story

AutoSure is currently celebrating 10 years.

AutoSure has specialised in warranty and vehicle value added solutions for over 10-Years, with directors having industry experience for the past 35 years in second gross earnings.
An owner managed business completely void of conflict of interests.
Complete turnkey solution, from product development, sales, analysis, claims management and 2nd gross earnings.
Partnering with both franchise and independent dealers to strengthen and increase bottom line earnings.
Continuous product development, business object reviews and focus on sustainable, profitable and efficient solutions for our clients.

Who We Are

David Horner

Managing Director

B. Com (Hons), FAIS, RE5, RE1, Qualified Key Individual
Dave started his career in 1991 at Volkswagen SA. From this pure motor manufacturer arena, he ventured into the wider motor dealer industry where he gained vast knowledge at the F and I Business School in 1998. The Sure Business School is where much of what is known today in the Finance and Insurance space was taught and developed. David, together with Tony founded AutoSure in 2009 as the Managing Director steering the company to its current positioning in the market.

Bertie Rossouw

Sales Director

FAIS, RE5, RE1, Qualified Key Individual. Strategic Sales and Marketing.
Bertie brings extensive experience and expertise in the financial services industry as well as a wide network of business relationships. Bertie’s successes include several start-up ventures in the Motor Insurance and related industries. After joining Regent insurance in 1992 as branch manager, he became National Sales and Marketing manager in 1996 and progressed to General manager with Regent Insurance as well as Regent Life, part of the Imperial Group. His ability to build and foster customer relationships have been rewarded by several successful high-level business initiatives in the corporate business sector.

Tony Cillié

Head of Consulting (Non-Executive Director)

Internal Bank MBA
Tony started his career as a commercial banker at Barclays bank in 1985 after which he transferred to Wesbank in 1987. Here Tony grew and developed his skills through working with dealers in various management positions, as well as attending various banking courses, management courses and an MDP. His Wesbank career spanned over a period of 10 years after which he was seconded to the Sure Business School in 1997 as Regional Manager and in 2008, he ended his career there, as Operations Director. 2009 Marked the start for Tony at AutoSure as one of the 3 founders.

Mission Statement

To position ourselves as a leading partner for the automotive industry by delivering an innovative and unique combination of products and services that are expedient to your business.

Business Objectives

To enable our dealer partners to participate in the ownership of insurance related products. Through our association with carefully chosen partners and suppliers, we bring solutions and expertise which provide ongoing access to legislation regarding amendments and changes in insurance law.

To apply our extensive knowledge, experience and expertise to offer the motor industry a complete solution which allows dealers to maximise income potential and profitability, via Insurance and Value-Added Products.

To provide products and services that have been developed after many years of dealership interaction in order to ensure the maximum profitability for our dealer partners, yet ensuring consumer satisfaction, motor dealer customer delight, and also taking all compliance matters and expectations into consideration.

As a company we pride ourselves in transparency, honesty and integrity and continuously work together with our dealers to ensure a mutual, profitable long-term partnership. Our total value offering can be tailor made for your overall business needs and requirements and can be structured accordingly.

We strive to add value to our Customers through our commitment and knowledge and place a high value on collaboration, team work, accountability and shared responsibility.